{"id":361,"date":"2026-05-21T12:45:50","date_gmt":"2026-05-21T12:45:50","guid":{"rendered":"http:\/\/www.onurgurdogan.com\/?p=361"},"modified":"2026-06-18T10:09:17","modified_gmt":"2026-06-18T10:09:17","slug":"affinity-marketing","status":"publish","type":"post","link":"https:\/\/www.onurgurdogan.com\/index.php\/2026\/05\/21\/affinity-marketing\/","title":{"rendered":"Affinity Marketing Nedir?"},"content":{"rendered":"
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<\/span><\/div>\n\n

\u0130nsanlar\u0131n Sevdi\u011fi \u015eeylerin Yan\u0131nda Yer Alman\u0131n G\u00fcc\u00fc<\/strong><\/em><\/h1>\n

Pazarlama d\u00fcnyas\u0131nda uzun y\u0131llar boyunca markalar, insanlar\u0131n dikkatini sat\u0131n almaya \u00e7al\u0131\u015ft\u0131. Daha b\u00fcy\u00fck medya b\u00fct\u00e7eleri, daha y\u00fcksek eri\u015fim rakamlar\u0131, daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck... <\/span>Ancak g\u00fcn\u00fcm\u00fczde g\u00f6r\u00fcn\u00fcr olmak ile tercih edilmek aras\u0131nda ciddi bir fark var.<\/span><\/p>\n

Bir t\u00fcketici sizi g\u00f6rebilir ama sizi sevmeyebilir. <\/span>Sizi duyabilir ama size g\u00fcvenmeyebilir. <\/span>Hatta \u00fcr\u00fcn\u00fcn\u00fcz\u00fc deneyebilir ama markan\u0131zla hi\u00e7bir ba\u011f kurmayabilir. <\/span>Tam da bu noktada Affinity Marketing devreye giriyor.<\/span><\/p>\n

Affinity Marketing, insanlar\u0131n zaten duygusal ba\u011f kurdu\u011fu topluluklar, kurumlar, ilgi alanlar\u0131, ya\u015fam tarzlar\u0131 veya de\u011ferler \u00fczerinden marka ile t\u00fcketici aras\u0131nda daha g\u00fc\u00e7l\u00fc bir ili\u015fki kurmay\u0131 ama\u00e7layan bir pazarlama yakla\u015f\u0131m\u0131d\u0131r. Temel mant\u0131\u011f\u0131 olduk\u00e7a basittir:<\/span><\/p>\n

\u0130nsanlar g\u00fcvendikleri topluluklar\u0131n \u00f6nerilerine, markalar\u0131n reklamlar\u0131ndan daha fazla inan\u0131rlar. <\/span>Bu nedenle Affinity Marketing yaln\u0131zca bir reklam tekni\u011fi de\u011fil, ayn\u0131 zamanda g\u00fcven transferi stratejisidir.<\/span><\/p>\n

<\/span><\/p>\n

Affinity Marketing Tam Olarak Nedir?<\/strong><\/em><\/h2>\n

Affinity Marketing; ortak ilgi alanlar\u0131na, de\u011ferlere veya kimliklere sahip topluluklarla i\u015f birlikleri kurarak markalar\u0131n yeni kitlelere ula\u015fmas\u0131n\u0131 sa\u011flayan bir pazarlama modelidir. Genellikle bir marka ile belirli bir toplulu\u011fun veya organizasyonun ortak hareket etmesi \u00fczerine kuruludur.<\/span><\/p>\n

Buradaki kritik nokta, hedef kitlenin yaln\u0131zca demografik olarak de\u011fil, duygusal ve k\u00fclt\u00fcrel olarak da tan\u0131mlanmas\u0131d\u0131r.<\/span><\/p>\n

\u00d6rne\u011fin:<\/span><\/p>\n

    \n
  • Bir ko\u015fu ayakkab\u0131s\u0131 markas\u0131n\u0131n maraton topluluklar\u0131yla \u00e7al\u0131\u015fmas\u0131<\/span><\/li>\n
  • Bir kahve markas\u0131n\u0131n ba\u011f\u0131ms\u0131z kitap kul\u00fcpleriyle ortak projeler \u00fcretmesi<\/span><\/li>\n
  • Bir banka ile \u00fcniversite mezunlar derne\u011finin ortak \u00fcyelik program\u0131 geli\u015ftirmesi<\/span><\/li>\n
  • Bir teknoloji markas\u0131n\u0131n giri\u015fimcilik ekosistemiyle ba\u011f kurmas\u0131<\/span><\/li>\n<\/ul>\n

    Bunlar\u0131n tamam\u0131 Affinity Marketing \u00f6rnekleri olarak de\u011ferlendirilebilir.<\/span><\/p>\n

    Ama\u00e7, markay\u0131 insanlar\u0131n zaten aidiyet hissetti\u011fi bir d\u00fcnyan\u0131n i\u00e7ine yerle\u015ftirmektir.<\/span><\/p>\n

    <\/span><\/p>\n

    Affinity Marketing ile Sponsorluk Ayn\u0131 \u015eey midir?<\/strong><\/em><\/h2>\n

    Hay\u0131r. <\/span>Bir\u00e7ok marka Affinity Marketing\u2019i sponsorlukla kar\u0131\u015ft\u0131r\u0131r.<\/span><\/p>\n

    Bir spor tak\u0131m\u0131na sponsor olmak Affinity Marketing de\u011fildir. <\/span>O tak\u0131m\u0131n taraftarlar\u0131n\u0131n ya\u015fam tarz\u0131n\u0131 anlayarak onlar i\u00e7in \u00f6zel deneyimler tasarlamak Affinity Marketing olabilir.<\/span><\/p>\n

    Bir etkinli\u011fin logosuna ad\u0131n\u0131z\u0131 yazd\u0131rmak Affinity Marketing de\u011fildir. <\/span>Etkinli\u011fin toplulu\u011fuyla anlaml\u0131 bir ili\u015fki geli\u015ftirmek Affinity Marketing\u2019dir.<\/span><\/p>\n

    Bu nedenle Affinity Marketing\u2019in merkezinde g\u00f6r\u00fcn\u00fcrl\u00fck de\u011fil ili\u015fki vard\u0131r.<\/strong><\/em><\/p>\n

    <\/span><\/p>\n

    Neden Bu Kadar \u00d6nemli Hale Geldi?<\/strong><\/em><\/h2>\n

    Dijital \u00e7a\u011f\u0131n en b\u00fcy\u00fck problemlerinden biri reklam k\u00f6rl\u00fc\u011f\u00fcd\u00fcr.<\/span><\/p>\n

    \u0130nsanlar her g\u00fcn binlerce ticari mesaja maruz kal\u0131yor.<\/span><\/p>\n

    Banner'lar\u0131 g\u00f6rmezden geliyorlar.<\/span><\/p>\n

    Reklam videolar\u0131n\u0131 ge\u00e7iyorlar.<\/span><\/p>\n

    Promosyon e-postalar\u0131n\u0131 a\u00e7m\u0131yorlar.<\/span><\/p>\n

    Geleneksel reklam\u0131n etkisi azal\u0131rken insanlar\u0131n g\u00fcvendi\u011fi topluluklar\u0131n etkisi art\u0131yor.<\/span><\/p>\n

    Bug\u00fcn\u00fcn t\u00fcketicisi markalara de\u011fil;<\/span><\/p>\n

      \n
    • Arkada\u015flar\u0131na<\/span><\/li>\n
    • Meslekta\u015flar\u0131na<\/span><\/li>\n
    • Uzmanlara<\/span><\/li>\n
    • \u0130\u00e7erik \u00fcreticilerine<\/span><\/li>\n
    • Topluluk liderlerine<\/span><\/li>\n
    • Hayran\u0131 oldu\u011fu olu\u015fumlara <\/span>daha fazla g\u00fcveniyor.<\/li>\n<\/ul>\n

      Affinity Marketing i\u015fte bu g\u00fcven mekanizmas\u0131n\u0131 kullan\u0131yor.<\/span><\/p>\n

      <\/span><\/p>\n

      Affinity Marketing\u2019in Psikolojik Temelleri<\/strong><\/em><\/h2>\n

      Ba\u015far\u0131l\u0131 Affinity Marketing \u00e7al\u0131\u015fmalar\u0131n\u0131n arkas\u0131nda sosyal psikolojinin \u00e7ok g\u00fc\u00e7l\u00fc prensipleri bulunur.<\/span><\/p>\n

      1. Aidiyet \u0130htiyac\u0131<\/strong><\/em><\/h3>\n

      \u0130nsanlar belirli gruplar\u0131n par\u00e7as\u0131 olmak ister.<\/span><\/p>\n

      Bu bir futbol tak\u0131m\u0131 olabilir. <\/span>Bir meslek \u00f6rg\u00fct\u00fc olabilir. <\/span>Bir ya\u015fam tarz\u0131 toplulu\u011fu olabilir.<\/span><\/p>\n

      Bir marka, bu topluluklarla do\u011fal ba\u011flar kurdu\u011funda yaln\u0131zca \u00fcr\u00fcn satmaz. <\/span>Ayn\u0131 zamanda kimlik satmaya ba\u015flar.<\/span><\/p>\n

      2. Sosyal Kan\u0131t<\/strong><\/em><\/h3>\n

      Bir \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 marka yapt\u0131\u011f\u0131nda insanlar \u015f\u00fcphe duyabilir.<\/span><\/p>\n

      Ancak ayn\u0131 \u00fcr\u00fcn\u00fc kendi topluluklar\u0131ndan biri \u00f6nerdi\u011finde alg\u0131 tamamen de\u011fi\u015fir.<\/span><\/p>\n

      Bu durum pazarlama literat\u00fcr\u00fcnde \"social proof\" olarak tan\u0131mlan\u0131r.<\/span><\/p>\n

      3. Kimlik \u0130n\u015fas\u0131<\/strong><\/em><\/h3>\n

      \u0130nsanlar \u00e7o\u011fu zaman \u00fcr\u00fcn sat\u0131n almaz. <\/span>Kimlik sat\u0131n al\u0131rlar.<\/span><\/p>\n

      Bir motosiklet markas\u0131 \u00f6zg\u00fcrl\u00fck hissini, b<\/span>ir outdoor markas\u0131 macera duygusunu, b<\/span>ir teknoloji markas\u0131 yenilik\u00e7i olma hissini temsil edebilir.<\/span><\/p>\n

      Affinity Marketing tam olarak bu kimlik in\u015fas\u0131 alan\u0131nda \u00e7al\u0131\u015f\u0131r.<\/span><\/p>\n

      <\/span><\/p>\n

      Brand Affinity ile Affinity Marketing Aras\u0131ndaki Fark<\/strong><\/em><\/h2>\n

      Bu iki kavram s\u0131kl\u0131kla kar\u0131\u015ft\u0131r\u0131l\u0131r.<\/span><\/p>\n

      Brand Affinity<\/strong><\/em><\/h3>\n

      T\u00fcketicinin markaya kar\u015f\u0131 geli\u015ftirdi\u011fi duygusal ba\u011fl\u0131l\u0131\u011f\u0131 ifade eder.<\/span><\/p>\n

      Marka ki\u015finin kimli\u011finin bir par\u00e7as\u0131 haline gelir. Y\u00fcksek marka yak\u0131nl\u0131\u011f\u0131na sahip m\u00fc\u015fteriler markay\u0131 tavsiye etmeye, rakip tekliflere direnmeye ve premium fiyat \u00f6demeye daha yatk\u0131nd\u0131r.<\/span><\/p>\n

      Affinity Marketing<\/strong><\/em><\/h3>\n

      Bu ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturmak i\u00e7in kullan\u0131lan stratejilerden biridir.<\/span><\/p>\n

      Ba\u015fka bir ifadeyle;<\/span><\/p>\n

      Affinity Marketing s\u00fcre\u00e7tir.<\/span><\/p>\n

      Brand Affinity sonu\u00e7tur.<\/span><\/p>\n

      <\/span><\/p>\n

      Affinity Marketing Nas\u0131l Kurulur?<\/strong><\/em><\/h2>\n

      <\/strong><\/em><\/h3>\n

      1. Toplulu\u011fu De\u011fil K\u00fclt\u00fcr\u00fc Bulun<\/strong><\/em><\/h3>\n

      Bir\u00e7ok marka hedef kitlesini ya\u015f ve gelir d\u00fczeyi \u00fczerinden tan\u0131mlar.<\/span><\/p>\n

      Oysa Affinity Marketing k\u00fclt\u00fcrel k\u00fcmelerle \u00e7al\u0131\u015f\u0131r.<\/span><\/p>\n

      \u00d6rne\u011fin:<\/span><\/p>\n

        \n
      • Yeni nesil ebeveynler<\/span><\/li>\n
      • Vegan ya\u015fam topluluklar\u0131<\/span><\/li>\n
      • Giri\u015fimciler<\/span><\/li>\n
      • Bisiklet tutkunlar\u0131<\/span><\/li>\n
      • Dijital g\u00f6\u00e7ebeler<\/span><\/li>\n
      • Oyun k\u00fclt\u00fcr\u00fc merakl\u0131lar\u0131<\/span><\/li>\n<\/ul>\n

        Bu gruplar\u0131n ortak noktalar\u0131 demografik de\u011fil k\u00fclt\u00fcreldir.<\/span><\/p>\n

        <\/span><\/p>\n

        2. Toplulu\u011fa De\u011fer Sunun<\/strong><\/em><\/h3>\n

        Affinity Marketing reklam vermek de\u011fildir.<\/span><\/p>\n

        Toplulu\u011fun hayat\u0131n\u0131 kolayla\u015ft\u0131rmakt\u0131r.<\/span><\/p>\n

        E\u011fitimler, <\/span>Etkinlikler, <\/span>\u00d6zel i\u00e7erikler, <\/span>\u00dcyelik avantajlar\u0131, <\/span>Deneyimler, <\/span>\u0130ndirimler<\/span><\/p>\n

        Topluluk markadan fayda g\u00f6rd\u00fc\u011f\u00fcnde ili\u015fki g\u00fc\u00e7lenir.<\/span><\/p>\n

        <\/span><\/p>\n

        3. Topluluk Liderlerini Kazan\u0131n<\/strong><\/em><\/h3>\n

        Bir\u00e7ok ba\u015far\u0131l\u0131 Affinity Marketing program\u0131 kanaat \u00f6nderleri \u00fczerinden ilerler.<\/span><\/p>\n

        Burada ama\u00e7 influencer sat\u0131n almak de\u011fildir. <\/span>Toplulu\u011fun ger\u00e7ekten sayg\u0131 duydu\u011fu isimlerle \u00e7al\u0131\u015fmakt\u0131r.<\/span><\/p>\n

        <\/span><\/p>\n

        4. Sat\u0131\u015ftan \u00d6nce \u0130li\u015fki Kurun<\/strong><\/em><\/h3>\n

        Affinity Marketing'in ba\u015far\u0131s\u0131 k\u0131sa vadeli d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131yla \u00f6l\u00e7\u00fclmez.<\/span><\/p>\n

        As\u0131l ba\u015far\u0131;<\/span><\/p>\n

          \n
        • Marka sevgisi<\/span><\/li>\n
        • Tavsiye edilme oran\u0131<\/span><\/li>\n
        • Topluluk i\u00e7indeki g\u00f6r\u00fcn\u00fcrl\u00fck<\/span><\/li>\n
        • Organik payla\u015f\u0131m<\/span><\/li>\n
        • Sadakat <\/span>gibi g\u00f6stergelerde ortaya \u00e7\u0131kar.<\/li>\n<\/ul>\n

          D\u00fcnyadan Ba\u015far\u0131l\u0131 Affinity Marketing \u00d6rnekleri<\/strong><\/em><\/h2>\n

          <\/span><\/h3>\n

          \u00dcniversite ve Banka Ortakl\u0131klar\u0131<\/strong><\/em><\/h3>\n

          D\u00fcnyada bir\u00e7ok finans kurulu\u015fu \u00fcniversite mezun dernekleriyle ortak kredi kart\u0131 programlar\u0131 geli\u015ftiriyor.<\/span><\/p>\n

          Burada kart\u0131n kendisi de\u011fil, mezuniyet aidiyeti pazarlan\u0131yor.<\/span><\/p>\n

          Havayolu ve Kredi Kart\u0131 Programlar\u0131<\/strong><\/em><\/h3>\n

          Mil programlar\u0131 bunun en bilinen \u00f6rneklerinden biridir.<\/span><\/p>\n

          M\u00fc\u015fteri yaln\u0131zca harcama yapmaz.<\/span><\/p>\n

          Ayn\u0131 zamanda bir seyahat toplulu\u011funun par\u00e7as\u0131 oldu\u011funu hisseder.<\/span><\/p>\n

          Outdoor Markalar\u0131<\/strong><\/em><\/h3>\n

          Do\u011fa sporlar\u0131 markalar\u0131 \u00fcr\u00fcnlerinden \u00e7ok ya\u015fam tarz\u0131 satarlar.<\/span><\/p>\n

          Kamplar d\u00fczenlerler.<\/span><\/p>\n

          Topluluklar olu\u015ftururlar.<\/span><\/p>\n

          \u0130\u00e7erikler \u00fcretirler.<\/span><\/p>\n

          Sonu\u00e7 olarak t\u00fcketici bir \u00e7ad\u0131r sat\u0131n ald\u0131\u011f\u0131n\u0131 de\u011fil, bir ya\u015fam bi\u00e7imine dahil oldu\u011funu hisseder.<\/span><\/p>\n

          <\/span><\/p>\n

          T\u00fcrkiye\u2019de Affinity Marketing Neden H\u00e2l\u00e2 Yeterince Kullan\u0131lm\u0131yor?<\/strong><\/em><\/h2>\n

          T\u00fcrkiye\u2019de bir\u00e7ok marka h\u00e2l\u00e2 eri\u015fim odakl\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/span><\/p>\n

          Daha fazla g\u00f6sterim, d<\/span>aha fazla takip\u00e7i, d<\/span>aha fazla t\u0131klama...<\/span><\/p>\n

          Oysa t\u00fcketicilerin dikkat ekonomisinde ya\u015fad\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde esas rekabet eri\u015fimde de\u011fil, ili\u015fkide ya\u015fan\u0131yor.<\/span><\/p>\n

          Bir markan\u0131n 10 milyon ki\u015fiye ula\u015fmas\u0131 m\u00fcmk\u00fcn. A<\/span>ncak bu 10 milyon ki\u015finin markaya ger\u00e7ekten ba\u011flanmas\u0131 \u00e7ok daha zor.<\/span><\/p>\n

          Affinity Marketing tam olarak bu noktada fark yarat\u0131r.<\/span><\/p>\n

          <\/span><\/p>\n

          Affinity Marketing Gelece\u011fin Pazarlamas\u0131 m\u0131?<\/strong><\/em><\/h2>\n

          Asl\u0131nda gelece\u011fin de\u011fil, bug\u00fcn\u00fcn pazarlamas\u0131.<\/span><\/p>\n

          Yapay zek\u00e2 sayesinde i\u00e7erik \u00fcretimi giderek kolayla\u015f\u0131yor. <\/span>Medya sat\u0131n alma s\u00fcre\u00e7leri otomatikle\u015fiyor. <\/span>Performans reklamc\u0131l\u0131\u011f\u0131 standartla\u015f\u0131yor. <\/span>Bu nedenle markalar aras\u0131ndaki teknolojik farklar giderek azal\u0131yor. <\/span>Ancak insanlar h\u00e2l\u00e2 insanlarla ba\u011f kuruyor. <\/span>Topluluklarla ba\u011f kuruyor. <\/span>De\u011ferlerle ba\u011f kuruyor.<\/span><\/p>\n

          Bu nedenle gelecekte ba\u015far\u0131l\u0131 markalar, yaln\u0131zca \u00fcr\u00fcn geli\u015ftirenler de\u011fil, aidiyet geli\u015ftirenler olacak.<\/span><\/p>\n

          Uzun laf\u0131n k\u0131sas\u0131;<\/strong><\/em><\/h2>\n

          Affinity Marketing, markalar\u0131n insanlar\u0131n zaten g\u00fcven duydu\u011fu topluluklar ve ortak ilgi alanlar\u0131 \u00fczerinden ili\u015fki kurmas\u0131n\u0131 sa\u011flayan g\u00fc\u00e7l\u00fc bir stratejidir. Geleneksel reklam\u0131n dikkat \u00e7ekmekte zorland\u0131\u011f\u0131 bir d\u00f6nemde Affinity Marketing, g\u00fcven transferi ve aidiyet duygusu \u00fczerinden \u00e7al\u0131\u015f\u0131r.<\/span><\/p>\n

          Markalar art\u0131k yaln\u0131zca g\u00f6r\u00fcn\u00fcr olmak i\u00e7in yar\u0131\u015fm\u0131yor. <\/span>Sevilmek i\u00e7in yar\u0131\u015f\u0131yor. <\/span>Hat\u0131rlanmak i\u00e7in yar\u0131\u015f\u0131yor. <\/span>Bir toplulu\u011fun par\u00e7as\u0131 olmak i\u00e7in yar\u0131\u015f\u0131yor.<\/span><\/p>\n

          \u00c7\u00fcnk\u00fc g\u00fcn\u00fcn sonunda insanlar \u00fcr\u00fcnlerle de\u011fil, kendilerini ait hissettikleri hik\u00e2yelerle ba\u011f kuruyorlar ve Affinity Marketing tam olarak o hik\u00e2yelerin i\u00e7inde yer alman\u0131n sanat\u0131d\u0131r.<\/strong><\/em><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

          Affinity Marketing, insanlar\u0131n zaten duygusal ba\u011f kurdu\u011fu topluluklar, kurumlar, ilgi alanlar\u0131, ya\u015fam tarzlar\u0131 veya de\u011ferler \u00fczerinden marka ile t\u00fcketici aras\u0131nda daha g\u00fc\u00e7l\u00fc bir ili\u015fki kurmay\u0131 ama\u00e7layan bir pazarlama yakla\u015f\u0131m\u0131d\u0131r. Temel mant\u0131\u011f\u0131 olduk\u00e7a basittir<\/p>\n","protected":false},"author":1,"featured_media":362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[92,94,93,98,101,100,99,95,27,96,103,104,102,97,73],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama-iletisimi","tag-affinity-marketing","tag-affinity-marketing-nedir","tag-brand-affinity","tag-community-marketing","tag-duygusal-marka-bagliligi","tag-konumlandirma","tag-marka","tag-marka-sadakati","tag-marka-stratejisi","tag-marka-topluluklari","tag-modern-pazarlama","tag-pazarlama-stratejileri","tag-relationship-marketing","tag-topluluk-pazarlamasi","tag-tuketici-davranislari"],"_links":{"self":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":5,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"predecessor-version":[{"id":368,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/posts\/361\/revisions\/368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/media\/362"}],"wp:attachment":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}