{"id":38,"date":"2026-05-18T18:17:18","date_gmt":"2026-05-18T18:17:18","guid":{"rendered":"http:\/\/www.onurgurdogan.com\/?page_id=38"},"modified":"2026-06-21T11:00:01","modified_gmt":"2026-06-21T11:00:01","slug":"home","status":"publish","type":"page","link":"https:\/\/www.onurgurdogan.com\/","title":{"rendered":"Ana Sayfa"},"content":{"rendered":"
\n
\n
\n
\n

otuz y\u0131l\u0131 a\u015fk\u0131n deneyim...<\/a><\/h2>

\u00e7ok uluslu \u015firketlerden ajanslara, pazarlama, ileti\u015fim, sat\u0131\u015f ve planlama alanlar\u0131ndaki y\u00f6neticilik deneyimleri<\/p>\n<\/div>

Kimdir?<\/a><\/div><\/div><\/div><\/div><\/div>\n\n

stratejik, cesur ve yarat\u0131c\u0131 ileti\u015fim...<\/a><\/h2>

verimli ileti\u015fim yat\u0131r\u0131mlar\u0131 yoluyla anlaml\u0131 b\u00fcy\u00fcme ve rekabet avantajlar\u0131 arayan markalar i\u00e7in, y\u00f6netim, pazarlama ileti\u015fimi ve reklam mecralar\u0131 dan\u0131\u015fmanl\u0131\u011f\u0131.<\/p>\n<\/div>

Dan\u0131\u015fmanl\u0131k S\u00fcreci<\/a><\/div><\/div><\/div><\/div><\/div>\n\n

merak ettikleriniz.....<\/a><\/h2>

strateji, pazarlama, entegre pazarlama ileti\u015fimi, konumland\u0131rma, kampanya y\u00f6netimi, online ileti\u015fim, medya sat\u0131nalma, mecra yat\u0131r\u0131mlar\u0131, AI, tasar\u0131m, yarat\u0131c\u0131 s\u00fcre\u00e7ler, gerilla pazarlama, out-of-home, b\u00fct\u00e7e y\u00f6netimi ve daha merak etti\u011finiz bir\u00e7ok alanda...<\/p>\n<\/div>

Makaleler<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

STRATEJ\u0130N\u0130Z VE CESARET\u0130N\u0130Z YOKSA <\/span>\u0130LET\u0130\u015e\u0130M; ZAMAN, PARA VE DE\u011eER KAYBINA D\u00d6N\u00dc\u015e\u00dcR<\/span>!<\/span><\/h1>\n<\/div><\/div>\n\n

Markalar\u0131n pazarlama ileti\u015fimi i\u00e7in ay\u0131rd\u0131klar\u0131 b\u00fct\u00e7e ve zaman\u0131, i\u015f hedefleri ile uyumlu, rakiplerden cesaretle farkl\u0131la\u015fan, ger\u00e7ek etkiler yaratan, tutarl\u0131 eylemler ve s\u00fcrd\u00fcr\u00fclebilir sistemlere d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz.<\/span><\/p>\n<\/div><\/div>\n\n

Dan\u0131\u015fmanl\u0131k<\/a><\/div>\n<\/div>\n\n
<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

H\u0130ZMETLER<\/span><\/h2>\n<\/div><\/div>\n\n
Hizmet verdi\u011fimiz alanlar, a\u015fa\u011f\u0131daki ba\u015fl\u0131klar alt\u0131nda \u00f6zetlenebilir;<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/span><\/a><\/div>

Pazarlama \u0130leti\u015fimi Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a><\/h4>

Markan\u0131z\u0131n ihtiya\u00e7 duydu\u011fu t\u00fcm strateji, yol haritas\u0131, kampanya, uygulama, tedarik\u00e7i ve operasyon y\u00f6netimi<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
<\/span><\/a><\/div>

Mecra ve Network Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a><\/h4>

Markan\u0131z\u0131n ya da kampanyan\u0131z\u0131n ihtiya\u00e7lar\u0131na en uygun OOH ve DOOH reklam mecralar\u0131 ve networkleri<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
<\/span><\/a><\/div>

BPR<\/a><\/h4>

(Business Process Reengineering)<\/p>\n

\u0130\u015f s\u00fcre\u00e7lerinizin, hedeflerinizle en uyumlu bi\u00e7imde yeniden yap\u0131land\u0131r\u0131lmas\u0131<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n
<\/div>

Lead Generation Nedir? M\u00fc\u015fteri Aday\u0131 Yaratma Stratejileri ve Sat\u0131\u015fa D\u00f6n\u00fc\u015f\u00fcm Y\u00f6ntemleri<\/a><\/h2>

G\u00fcn\u00fcm\u00fcz pazarlamas\u0131nda ba\u015far\u0131 yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fckle de\u011fil; Do\u011fru ki\u015fiye, do\u011fru zamanda, do\u011fru mesajla, \u00f6l\u00e7\u00fclebilir bir sonu\u00e7 yaratacak \u015fekilde ula\u015fabilmekle tan\u0131mlan\u0131r.
\nBu noktada Lead Generation (M\u00fc\u015fteri Aday\u0131 Yaratma), modern pazarlaman\u0131n en kritik s\u00fcre\u00e7lerinden biridir.<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Pazarlama \u0130leti\u015fiminde KPI: \u00d6l\u00e7emedi\u011finiz \u015eeyleri Y\u00f6netemezsiniz<\/a><\/h2>

Pazarlama ve pazarlama ileti\u015fimi d\u00fcnyas\u0131nda en yayg\u0131n sorunlardan biri \u015fu: \u015eirketler kampanya yap\u0131yor, reklam veriyor, i\u00e7erik \u00fcretiyor, etkinlik d\u00fczenliyor, PR \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcyor… Ancak t\u00fcm bu faaliyetlerin i\u015f sonu\u00e7lar\u0131na ne kadar katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 net olarak ortaya koyam\u0131yor. Bu durum yeni de de\u011fil…<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

AI Neden Bug\u00fcnlerde Bir Reklam Ajans\u0131n\u0131n Yerini Alamaz?<\/a><\/h2>

2023’den itibaren yapay zek\u00e2 ara\u00e7lar\u0131 pazarlama ve ileti\u015fim d\u00fcnyas\u0131n\u0131n g\u00fcndemini k\u00f6kten de\u011fi\u015ftirdi. ChatGPT, Claude, Gemini, Midjourney, Runway, Sora, LLM’ler ve benzeri sistemler; metin yazabiliyor, g\u00f6rsel \u00fcretebiliyor, video haz\u0131rlayabiliyor, hatta reklam senaryolar\u0131 olu\u015fturabiliyorlar… Bu geli\u015fmeler do\u011fal olarak \u015fu soruyu do\u011furdu: \u201cReklam ajanslar\u0131na art\u0131k ihtiya\u00e7 kalacak m\u0131?\u201d<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Entegre Pazarlama \u0130leti\u015fimi (IMC) Neden H\u00e2l\u00e2 En G\u00fc\u00e7l\u00fc Marka Arac\u0131d\u0131r?<\/a><\/h2>

Bug\u00fcn markalara bak\u0131yorum; Herkes konu\u015fuyor… Sosyal medya var, Reklam var, Influencer i\u015f birlikleri var, PR var, \u0130\u00e7erik var… Ama \u00e7o\u011funda bir problem var: Bu bile\u015fenlerin hepsi ba\u015fka ba\u015fka \u015feyler s\u00f6yl\u00fcyor!?!<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Bir Co\u011frafyan\u0131n Marka De\u011feri: Ege Kimli\u011fi<\/a><\/h2>

Pazarlama d\u00fcnyas\u0131nda markalar\u0131n kimli\u011fi \u00fczerine say\u0131s\u0131z \u00e7al\u0131\u015fma yap\u0131lm\u0131\u015ft\u0131r. Ancak \u00e7o\u011fu zaman g\u00f6zden ka\u00e7an \u00f6nemli bir ger\u00e7ek vard\u0131r: Baz\u0131 markalar yaln\u0131zca bir \u015firketin \u00fcr\u00fcn\u00fc de\u011fildir; ayn\u0131 zamanda bir co\u011frafyan\u0131n temsilcisidir.<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Pazarlama \u0130leti\u015fimi Nedir?<\/a><\/h2>

Bir\u00e7ok ki\u015fi ya da i\u015fletme, pazarlama ileti\u015fiminin yaln\u0131zca reklam yapmak, sosyal medya y\u00f6netmek ya da kampanya d\u00fczenlemek oldu\u011funu zannediyor. Oysa bunlar i\u015fin yaln\u0131zca d\u0131\u015far\u0131dan g\u00f6r\u00fcnen bile\u015fenlerinden baz\u0131lar\u0131…<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Yapay Zek\u00e2 Pazarlamay\u0131 Nas\u0131l De\u011fi\u015ftiriyor?<\/a><\/h2>

Yapay zek\u00e2 \u00fczerine konu\u015fmay\u0131 seviyoruz ama \u00e7o\u011fu zaman yanl\u0131\u015f yerden ba\u015fl\u0131yoruz.
\n\u201cAI i\u00e7erik \u00fcretiyor\u201d, \u201cAI reklam yaz\u0131yor\u201d, \u201cAI tasar\u0131m yap\u0131yor\u201d falan, filan\u2026
\nEvet, bunlar do\u011fru ama as\u0131l d\u00f6n\u00fc\u015f\u00fcm burada de\u011fil!<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Markalar\u0131n AI Yan\u0131lg\u0131lar\u0131<\/a><\/h2>

Yapay zek\u00e2 pazarlama d\u00fcnyas\u0131nda bir devrim de\u011fil; h\u0131zland\u0131r\u0131c\u0131 bir katman. Ancak bir\u00e7ok marka bu katman\u0131 bir \u201cstrateji yerine ge\u00e7ecek \u00e7\u00f6z\u00fcm\u201d gibi g\u00f6rmeye ba\u015flad\u0131\u011f\u0131nda ortaya ayn\u0131 sonu\u00e7 \u00e7\u0131k\u0131yor: daha fazla i\u00e7erik, daha az anlam, daha zay\u0131f markalar…<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Affinity Marketing Nedir?<\/a><\/h2>

Affinity Marketing, insanlar\u0131n zaten duygusal ba\u011f kurdu\u011fu topluluklar, kurumlar, ilgi alanlar\u0131, ya\u015fam tarzlar\u0131 veya de\u011ferler \u00fczerinden marka ile t\u00fcketici aras\u0131nda daha g\u00fc\u00e7l\u00fc bir ili\u015fki kurmay\u0131 ama\u00e7layan bir pazarlama yakla\u015f\u0131m\u0131d\u0131r. Temel mant\u0131\u011f\u0131 olduk\u00e7a basittir<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Tasar\u0131m Sanat De\u011fildir: Ticari \u0130leti\u015fim Tasar\u0131m\u0131nda Yarat\u0131c\u0131l\u0131\u011f\u0131n Ger\u00e7ek Amac\u0131<\/a><\/h2>

\u00d6zellikle reklam ajanslar\u0131nda \u00e7al\u0131\u015fan grafik tasar\u0131mc\u0131lar, art director’lar ve kreatif ekiplerin bir b\u00f6l\u00fcm\u00fc, mesleklerini yaln\u0131zca ticari bir \u00fcretim alan\u0131 olarak de\u011fil, ayn\u0131 zamanda sanatsal bir ifade bi\u00e7imi olarak da g\u00f6r\u00fcr. Peki tasar\u0131m\u0131n amac\u0131 sanat \u00fcretmek midir, yoksa sonu\u00e7 \u00fcretmek mi?<\/p>\n<\/div><\/div><\/div>

Makaleyi Okuyun<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

INHOUSE DENEY\u0130MLER<\/span><\/h2>\n<\/div><\/div>\n\n

otuz y\u0131l\u0131 a\u015fk\u0131n s\u00fcre\u00e7te inhouse \u00e7al\u0131\u015f\u0131lan markalar ve ajanslar...<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

\u2014<\/span>\u00a0DANI\u015eMANLIK VE AJANS H\u0130ZMETLER\u0130 VERD\u0130\u011e\u0130M\u0130Z BAZI MARKALAR<\/h2>\n<\/div><\/div>\n\n

KOB\u0130LERDEN
D\u00dcNYA \u015e\u0130RKETLER\u0130NE<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n\n
\n
<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":202,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":712,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages\/38\/revisions\/712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/media\/30"}],"wp:attachment":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/media?parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}