{"id":305,"date":"2026-05-30T14:34:16","date_gmt":"2026-05-30T14:34:16","guid":{"rendered":"http:\/\/www.onurgurdogan.com\/?page_id=305"},"modified":"2026-06-10T14:31:03","modified_gmt":"2026-06-10T14:31:03","slug":"whois","status":"publish","type":"page","link":"https:\/\/www.onurgurdogan.com\/index.php\/whois\/","title":{"rendered":"Kimdir"},"content":{"rendered":"
\n
\n
\n
<\/span><\/div>\n<\/div>\n\n
\n

Onur G\u00fcrdo\u011fan, otuz y\u0131l\u0131 a\u015fan<\/strong> multidisipliner y\u00f6neticilik<\/strong><\/em> kariyerinde FMCG, dayan\u0131kl\u0131 t\u00fcketim mallar\u0131, air express, telekom, \u00f6deme sistemleri gibi birbirinden \u00e7ok farkl\u0131 sekt\u00f6rler<\/strong><\/em>de, sayg\u0131n \u00e7okuluslu\u00a0ve ulusal \u015firketler<\/strong><\/em>de g\u00f6rev ald\u0131.<\/p>\n

Sat\u0131\u015f, pazarlama ve pazarlama ileti\u015fimi alanlar\u0131ndaki y\u00f6neticilik deneyimleri<\/strong><\/em>nin yan\u0131s\u0131ra, kariyerinin en uzun d\u00f6neminde gerek do\u011frudan pazarlama hizmetleri veren ajanslarda C-Level y\u00f6neticilik <\/strong><\/em>ve gerekse kurucusu oldu\u011fu online ileti\u015fim ajans\u0131 Cinadam'da ajans ba\u015fkanl\u0131\u011f\u0131<\/strong><\/em> yapt\u0131.\u00a0<\/p>\n

Kurum hayat\u0131ndaki y\u0131llar\u0131nda Unilever, Philip Morris, FedEx, Telsim, Multinet gibi \u015firketlerde y\u00f6neticilik<\/strong><\/em> yapt\u0131.<\/p>\n

Ajanslar d\u00fcnyas\u0131ndaki y\u0131llar\u0131 boyunca m\u00fc\u015fterilerini olu\u015fturan, -gerek uluslararas\u0131 gerekse ulusal \u00f6l\u00e7ekteki- premium markalardan KOB\u0130'lere varan, \u00e7ok farkl\u0131 \u00f6l\u00e7eklerdeki markalar<\/strong><\/em> i\u00e7in; Strateji, ileti\u015fim, yarat\u0131c\u0131l\u0131k, \u00fcretim ve b\u00fcy\u00fcme s\u00fcre\u00e7lerini y\u00f6netti.<\/p>\n

2010\u2019dan bu yana, kurucusu oldu\u011fu Cinadam\u2019da farkl\u0131 sekt\u00f6rlerden markalar i\u00e7in;<\/p>\n

Online\/offline ileti\u015fim stratejileri, konumland\u0131rma, kimlik, yarat\u0131c\u0131 tasar\u0131m, kanal y\u00f6netimi, kampanya y\u00f6netimi ve medya sat\u0131nalma<\/strong><\/em> gibi s\u00fcre\u00e7lerde hizmetler veriyor.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n

BUG\u00dcN NE YAPIYOR?<\/strong><\/span><\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n

Bug\u00fcn Onur G\u00fcrdo\u011fan, \u00f6zellikle C-Level y\u00f6neticiler, marka liderleri ve d\u00f6n\u00fc\u015f\u00fcm sorumlulu\u011fu ta\u015f\u0131yan ekiplerle \u00e7al\u0131\u015f\u0131yor. \u00dcretim s\u00fcre\u00e7lerinde alan\u0131n\u0131n en iyileriyle i\u015fbirlikleri yap\u0131yor. Oda\u011f\u0131; ileti\u015fim stratejisini \u015firketin b\u00fcy\u00fcme hedefleriyle hizalamak, marka anlat\u0131s\u0131n\u0131 sadele\u015ftirip g\u00fc\u00e7lendirmek, kanal mimarisini netle\u015ftirmek ve yarat\u0131c\u0131 \u00fcretimi \u00f6l\u00e7\u00fclebilir i\u015f sonu\u00e7lar\u0131na ba\u011flamak.<\/p>\n

Onun yakla\u015f\u0131m\u0131nda ileti\u015fim, yaln\u0131zca kampanya \u00fcretmek de\u011fil; kurumun ne s\u00f6yledi\u011fi, nas\u0131l davrand\u0131\u011f\u0131, hangi deneyimi sundu\u011fu ve bunu hangi teknoloji\/operasyon altyap\u0131s\u0131yla \u00f6l\u00e7ekledi\u011fi aras\u0131ndaki tutarl\u0131l\u0131\u011f\u0131 kurmakt\u0131r.<\/p>\n

Bu nedenle dan\u0131\u015fmanl\u0131k \u00e7er\u00e7evesi strateji, marka, kanal, i\u00e7erik, dijital \u00fcr\u00fcn, organizasyonel ileti\u015fim, mecra y\u00f6netimi gibi ba\u015fl\u0131klar\u0131n t\u00fcm\u00fcn\u00fc e\u015fzamanl\u0131 olarak kaps\u0131yor.<\/p>\n<\/div><\/div>\n\n

NEDEN TERC\u0130H ED\u0130L\u0130YOR?<\/strong><\/span><\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
    \n
  • <\/span>\n
    \n

    Sat\u0131\u015ftan pazarlamaya, operasyondan ajans liderli\u011fine uzanan u\u00e7tan uca y\u00f6netim deneyimi<\/span>.<\/p>\n<\/div>\n<\/li>\n

  • <\/span>\n
    \n

    Hem strateji kurabilen<\/span> hem de gerekti\u011finde teknoloji, s\u00fcre\u00e7 ve uygulama seviyesine inebilen pragmatik yakla\u015f\u0131m<\/span>.<\/p>\n<\/div>\n<\/li>\n

  • <\/span>\n
    \n

    Farkl\u0131 sekt\u00f6rlerde edinilmi\u015f deneyim sayesinde kanal, m\u00fc\u015fteri ve organizasyon dinamiklerini birlikte okuyabilme<\/span> becerisi.<\/p>\n<\/div>\n<\/li>\n

  • <\/span>\n
    \n

    Yaln\u0131zca \u201cdaha yarat\u0131c\u0131 ileti\u015fim\u201d de\u011fil; daha net konumlanma, daha tutarl\u0131 marka deneyimi ve daha \u00f6l\u00e7\u00fclebilir sonu\u00e7lar<\/span> hedefleyen \u00e7al\u0131\u015fma bi\u00e7imi.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

    \n
    \n
    \n

    \u2014<\/span> GE\u00c7M\u0130\u015eTE DANI\u015eMANLIK VE AJANS H\u0130ZMETLER\u0130 VERD\u0130\u011e\u0130M\u0130Z BAZI MARKALAR<\/h2>\n<\/div><\/div>\n\n

    KOB\u0130LERDEN
    D\u00dcNYA \u015e\u0130RKETLER\u0130NE<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
    \n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n<\/div>\n\n
    \n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n<\/div>\n\n
    \n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n<\/div>\n\n
    \n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n<\/div>\n\n
    \n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n\n
    \n
    <\/span><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-305","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":23,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages\/305\/revisions"}],"predecessor-version":[{"id":523,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages\/305\/revisions\/523"}],"wp:attachment":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/media?parent=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}