{"id":150,"date":"2026-05-27T08:54:29","date_gmt":"2026-05-27T08:54:29","guid":{"rendered":"http:\/\/www.onurgurdogan.com\/?page_id=150"},"modified":"2026-06-18T16:04:59","modified_gmt":"2026-06-18T16:04:59","slug":"makaleler","status":"publish","type":"page","link":"https:\/\/www.onurgurdogan.com\/index.php\/makaleler\/","title":{"rendered":"Makaleler"},"content":{"rendered":"
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MAKALELER<\/span><\/h1>\n<\/div><\/div>\n\n
<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Lead<\/span><\/a><\/div>

Lead Generation Nedir? M\u00fc\u015fteri Aday\u0131 Yaratma Stratejileri ve Sat\u0131\u015fa D\u00f6n\u00fc\u015f\u00fcm Y\u00f6ntemleri<\/a><\/h2>

<\/p>

G\u00fcn\u00fcm\u00fcz pazarlamas\u0131nda ba\u015far\u0131 yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fckle de\u011fil; Do\u011fru ki\u015fiye, do\u011fru zamanda, do\u011fru mesajla, \u00f6l\u00e7\u00fclebilir bir sonu\u00e7 yaratacak \u015fekilde ula\u015fabilmekle tan\u0131mlan\u0131r.
\nBu noktada Lead Generation (M\u00fc\u015fteri Aday\u0131 Yaratma), modern pazarlaman\u0131n en kritik s\u00fcre\u00e7lerinden biridir.<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"Pazarlama<\/span><\/a><\/div>

Pazarlama \u0130leti\u015fiminde KPI: \u00d6l\u00e7emedi\u011finiz \u015eeyleri Y\u00f6netemezsiniz<\/a><\/h2>

<\/p>

Pazarlama ve pazarlama ileti\u015fimi d\u00fcnyas\u0131nda en yayg\u0131n sorunlardan biri \u015fu: \u015eirketler kampanya yap\u0131yor, reklam veriyor, i\u00e7erik \u00fcretiyor, etkinlik d\u00fczenliyor, PR \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcyor… Ancak t\u00fcm bu faaliyetlerin i\u015f sonu\u00e7lar\u0131na ne kadar katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 net olarak ortaya koyam\u0131yor. Bu durum yeni de de\u011fil…<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"AI<\/span><\/a><\/div>

AI Neden Bug\u00fcnlerde Bir Reklam Ajans\u0131n\u0131n Yerini Alamaz?<\/a><\/h2>

<\/p>

2023’den itibaren yapay zek\u00e2 ara\u00e7lar\u0131 pazarlama ve ileti\u015fim d\u00fcnyas\u0131n\u0131n g\u00fcndemini k\u00f6kten de\u011fi\u015ftirdi. ChatGPT, Claude, Gemini, Midjourney, Runway, Sora, LLM’ler ve benzeri sistemler; metin yazabiliyor, g\u00f6rsel \u00fcretebiliyor, video haz\u0131rlayabiliyor, hatta reklam senaryolar\u0131 olu\u015fturabiliyorlar… Bu geli\u015fmeler do\u011fal olarak \u015fu soruyu do\u011furdu: \u201cReklam ajanslar\u0131na art\u0131k ihtiya\u00e7 kalacak m\u0131?\u201d<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"Entegre<\/span><\/a><\/div>

Entegre Pazarlama \u0130leti\u015fimi (IMC) Neden H\u00e2l\u00e2 En G\u00fc\u00e7l\u00fc Marka Arac\u0131d\u0131r?<\/a><\/h2>

<\/p>

Bug\u00fcn markalara bak\u0131yorum; Herkes konu\u015fuyor… Sosyal medya var, Reklam var, Influencer i\u015f birlikleri var, PR var, \u0130\u00e7erik var… Ama \u00e7o\u011funda bir problem var: Bu bile\u015fenlerin hepsi ba\u015fka ba\u015fka \u015feyler s\u00f6yl\u00fcyor!?!<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"Bir<\/span><\/a><\/div>

Bir Co\u011frafyan\u0131n Marka De\u011feri: Ege Kimli\u011fi<\/a><\/h2>

<\/p>

Pazarlama d\u00fcnyas\u0131nda markalar\u0131n kimli\u011fi \u00fczerine say\u0131s\u0131z \u00e7al\u0131\u015fma yap\u0131lm\u0131\u015ft\u0131r. Ancak \u00e7o\u011fu zaman g\u00f6zden ka\u00e7an \u00f6nemli bir ger\u00e7ek vard\u0131r: Baz\u0131 markalar yaln\u0131zca bir \u015firketin \u00fcr\u00fcn\u00fc de\u011fildir; ayn\u0131 zamanda bir co\u011frafyan\u0131n temsilcisidir.<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"Pazarlama<\/span><\/a><\/div>

Pazarlama \u0130leti\u015fimi Nedir?<\/a><\/h2>

<\/p>

Bir\u00e7ok ki\u015fi ya da i\u015fletme, pazarlama ileti\u015fiminin yaln\u0131zca reklam yapmak, sosyal medya y\u00f6netmek ya da kampanya d\u00fczenlemek oldu\u011funu zannediyor. Oysa bunlar i\u015fin yaln\u0131zca d\u0131\u015far\u0131dan g\u00f6r\u00fcnen bile\u015fenlerinden baz\u0131lar\u0131…<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"Yapay<\/span><\/a><\/div>

Yapay Zek\u00e2 Pazarlamay\u0131 Nas\u0131l De\u011fi\u015ftiriyor?<\/a><\/h2>

<\/p>

Yapay zek\u00e2 \u00fczerine konu\u015fmay\u0131 seviyoruz ama \u00e7o\u011fu zaman yanl\u0131\u015f yerden ba\u015fl\u0131yoruz.
\n\u201cAI i\u00e7erik \u00fcretiyor\u201d, \u201cAI reklam yaz\u0131yor\u201d, \u201cAI tasar\u0131m yap\u0131yor\u201d falan, filan\u2026
\nEvet, bunlar do\u011fru ama as\u0131l d\u00f6n\u00fc\u015f\u00fcm burada de\u011fil!<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"Markalar\u0131n<\/span><\/a><\/div>

Markalar\u0131n AI Yan\u0131lg\u0131lar\u0131<\/a><\/h2>

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Yapay zek\u00e2 pazarlama d\u00fcnyas\u0131nda bir devrim de\u011fil; h\u0131zland\u0131r\u0131c\u0131 bir katman. Ancak bir\u00e7ok marka bu katman\u0131 bir \u201cstrateji yerine ge\u00e7ecek \u00e7\u00f6z\u00fcm\u201d gibi g\u00f6rmeye ba\u015flad\u0131\u011f\u0131nda ortaya ayn\u0131 sonu\u00e7 \u00e7\u0131k\u0131yor: daha fazla i\u00e7erik, daha az anlam, daha zay\u0131f markalar…<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"Affinity<\/span><\/a><\/div>

Affinity Marketing Nedir?<\/a><\/h2>

<\/p>

Affinity Marketing, insanlar\u0131n zaten duygusal ba\u011f kurdu\u011fu topluluklar, kurumlar, ilgi alanlar\u0131, ya\u015fam tarzlar\u0131 veya de\u011ferler \u00fczerinden marka ile t\u00fcketici aras\u0131nda daha g\u00fc\u00e7l\u00fc bir ili\u015fki kurmay\u0131 ama\u00e7layan bir pazarlama yakla\u015f\u0131m\u0131d\u0131r. Temel mant\u0131\u011f\u0131 olduk\u00e7a basittir<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"Tasar\u0131m<\/span><\/a><\/div>

Tasar\u0131m Sanat De\u011fildir: Ticari \u0130leti\u015fim Tasar\u0131m\u0131nda Yarat\u0131c\u0131l\u0131\u011f\u0131n Ger\u00e7ek Amac\u0131<\/a><\/h2>

<\/p>

\u00d6zellikle reklam ajanslar\u0131nda \u00e7al\u0131\u015fan grafik tasar\u0131mc\u0131lar, art director’lar ve kreatif ekiplerin bir b\u00f6l\u00fcm\u00fc, mesleklerini yaln\u0131zca ticari bir \u00fcretim alan\u0131 olarak de\u011fil, ayn\u0131 zamanda sanatsal bir ifade bi\u00e7imi olarak da g\u00f6r\u00fcr. Peki tasar\u0131m\u0131n amac\u0131 sanat \u00fcretmek midir, yoksa sonu\u00e7 \u00fcretmek mi?<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"N\u00f6ropazarlama<\/span><\/a><\/div>

N\u00f6ropazarlama Nedir? T\u00fcketici Zihnini Anlaman\u0131n Bilimi<\/a><\/h2>

<\/p>

G\u00fcn\u00fcm\u00fczde d\u00fcnyan\u0131n en b\u00fcy\u00fck markalar\u0131; reklam kampanyalar\u0131n\u0131, ambalaj tasar\u0131mlar\u0131n\u0131, ma\u011faza deneyimlerini ve hatta fiyatland\u0131rma stratejilerini geli\u015ftirirken n\u00f6ropazarlama tekniklerinden yararlan\u0131yor. <\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article>

\"Gerilla<\/span><\/a><\/div>

Gerilla Pazarlama ve OOH \u0130\u00e7erisindeki Yeri<\/a><\/h2>

<\/p>

Bu yo\u011fun ileti\u015fim bombard\u0131man\u0131 i\u00e7erisinde markalar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck sorunlardan biri art\u0131k g\u00f6r\u00fcn\u00fcr olmak de\u011fil, fark edilir olmakt\u0131r.
\nTam da bu noktada Gerilla Pazarlama (Guerrilla Marketing) devreye giriyor.<\/p>\n<\/div>devam\u0131n\u0131 oku...<\/a><\/div><\/article><\/div>

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« Eski Kay\u0131tlar<\/a><\/div>\n\t
<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-150","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":26,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages\/150\/revisions"}],"predecessor-version":[{"id":637,"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/pages\/150\/revisions\/637"}],"wp:attachment":[{"href":"https:\/\/www.onurgurdogan.com\/index.php\/wp-json\/wp\/v2\/media?parent=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}